Show up strong everywhere, and build the trust that fuels growth.
This is the deliverable from your April 2026 blueprint workshop with Business Builders. Inside: the brand story you co-wrote, the website plan that puts it in market, the audit of where the marketing stands today, and a 12-month plan that turns the recommendations into results.
The story your brand tells.
One overarching story. The hero is the customer. Consumer Fusion is the guide.
The hero
The hero: Marketing and operations leaders at multi-location and enterprise brands.
What they want: More of the right customers in every market they serve.
Invisible brand drift
- External: They have no single place to see, manage, or strengthen how their brand shows up across every platform and location.
- Internal: Anxious that what they can't see is costing them customers.
- Philosophical: Good companies shouldn't have to fight to look as great online as they actually are.
Empathy + authority
Empathy: Most teams don't have the tools or the bandwidth to stay on top of every platform, every location, and every search. You shouldn't have to choose between running the business and protecting how it shows up online.
Authority:
- 12 years protecting and growing multi-location brands.
- Trusted by Mr. Transmission/Milex, College Hunks Hauling Junk, The Cleaning Authority, and Senior Helpers.
- Trademarked process for keeping reviews honest.
- A real white-glove team that picks up the phone.
Three steps to get started
- 1. Schedule a strategy call. Tell us where your brand is leaking customers.
- 2. Get your Brand Visibility Report. See exactly where the gaps are - location by location.
- 3. Show up strong, everywhere. Our white-glove team takes it from there.
Two CTAs, everywhere
- Direct: Schedule a Strategy Call
- Transitional: Get Your Free Brand Visibility Report
What changes when they engage
- More of the right customers, in every market they serve.
- The team finally focused on running the business, not chasing fires.
- A reputation that keeps building, even when no one's watching.
- Trust that compounds into growth.
What happens if they do nothing
- The brand keeps getting defined by people they can't see.
- Competitors with bigger budgets win the first impression.
- Years of reputation work, undone in a month nobody was watching.
From → To
- The marketer chasing fires → The leader owning the brand
- Reactive → Proactive
- Blind across platforms → In control across every platform
- A stretched lean team → A team backed by a white-glove partner
What you say when someone asks what you do.
The grunt-test version of the story. One sentence the whole team can say.
The five lines that carry the brand.
Memorize them. Use the Answer line verbatim. Read top to bottom and you have the brand story.
One hero. One path. Two CTAs.
The site is a StoryBrand funnel, not a brochure. Every page leads the visitor to the same two CTAs: Schedule a Strategy Call (direct) or Get Your Free Brand Visibility Report (transitional).
Live preview
A working build is already in market. Click the image to open it in a new tab.
The sitemap
Five top-nav items. Two CTAs. The SEE / MANAGE / STRENGTHEN messaging stays in the copy; the navigation uses conventional labels buyers actually search for.
Solutions
Pillar: Online Reputation Management
- Review Generation
- Review Removal
- Automated Review Response
- AI Review Listening
- Listings Management
- Social Media Management
- Local SEO
Industries
Vertical pillar pages
- Franchise
- Multi-Family
- Auto
- Home Services
- Healthcare (incl. assisted living and home health)
- Agency Partnerships
Resources
Top-of-funnel content engine
- Insights (blog)
- Case Studies
- Tools (Reputation Calculator, Brand Visibility Score)
- Guides & Whitepapers
- Comparisons (vs. Birdeye, Podium, Reputation.com, Soci)
- Glossary & Answers
- Webinars
Company
Trust and authority signals
- About (founder story, team, awards, IFA preferred vendor)
- Contact
- Careers (footer if not hiring)
Book a Demo
Button-styled. The primary direct CTA in the navigation. One canonical page.
Replaces /book-a-demo-b, /request-a-demo, /lets-talk, /autoshop-book-demo.
Lower priority
- Legal (Privacy, Terms, Service Agreement)
- Client Login
- Refer a Business
- Awards, IFA badge, certifications
- Social profiles + contact info
Two CTAs, every page
Book a Demo
Lives in the top nav as a button. Repeats in every section's final block. One canonical conversion page.
Get the [Lead Magnet]
Rotates over time. Launches with the Local SEO Checklist or Franchise Playbook. Swaps to the Brand Visibility Score when it ships in Q3.
What lands on the page.
Every headline, subhead, and CTA. Built to be scanned, not read.
Eyebrow: For multi-location and enterprise brands
Show up strong everywhere.
Your brand is being defined across every platform and location. We see it, manage it, and strengthen it for you, so it fuels real growth.
Primary CTA: Schedule a Strategy Call · Secondary CTA: Get Your Free Brand Visibility Report
Microcopy: Trusted by multi-location brands across 7 countries.
Eyebrow: Trusted by enterprise and franchise brands
Logos: Mr. Transmission / Milex · College Hunks Hauling Junk · The Cleaning Authority · Senior Helpers
Stats: 12 yrs in market · Thousands of locations managed · Millions of reviews handled · 7 countries served
[NEEDS CLIENT INPUT: replace "Thousands" and "Millions" with exact numbers from Mark/Brynn. Round numbers (e.g. "3,000+ locations," "10M+ reviews") punch harder than directional stats.]
Eyebrow: The problem
And buyers are making decisions about it before you ever speak.
Every day, your brand is being shaped on platforms your team isn't watching.
- Reviews. One-stars stack up. Honest reviews go un-thanked.
- Listings. Addresses break. GBPs get suspended without warning.
- AI search. Google and ChatGPT answer with whatever they find first.
Most teams don't have the bandwidth to keep up.
You shouldn't have to choose between running the business and protecting how it shows up online.
And nobody should be paying for "support" that means a ticket and a one-week wait.
Eyebrow: Why Consumer Fusion
A real team, not just another platform.
- 12 years helping multi-location brands win more customers. Since 2013.
- A white-glove team. Real account managers who pick up the phone.
- Keeping Reviews Honest™. Trademarked process for fighting back the right way.
"We make good companies look great." Mark Spencer, Co-founder and CEO
Eyebrow: What we do
See. Manage. Strengthen.
One platform and one team for how your brand shows up everywhere.
See. Know exactly how your brand is showing up everywhere customers can find you.
Brand Visibility Report · Reviews and ratings monitoring · Listings audit across every directory · AI search visibility tracking
Manage. Handle the day-to-day work of running your reputation, so your team doesn't have to.
Review responses (corporate and local) · Listings sync (GBP, Apple, Bing, niche directories) · GBP suspension recovery · Customer surveys
Strengthen. Build the reputation customers find, trust, and choose.
Localized social posting · Review generation campaigns · Reputation strategy and playbooks · Dispute and defense via Keeping Reviews Honest™
Eyebrow: Getting started
Three steps. No mystery.
- 1. Schedule a strategy call. Tell us where your brand is leaking customers.
- 2. Get your Brand Visibility Report. See exactly where the gaps are, location by location.
- 3. Show up strong, everywhere. Our white-glove team takes it from there.
CTA below steps: Schedule a Strategy Call
Without Consumer Fusion vs. with.
Without
- Reviews stack up. Nobody responds in time.
- Listings drift. GBPs stay suspended for weeks.
- Local social goes silent at every location.
- AI search answers with stale info.
- Surveys live in one tool, reviews in another.
- You buy software, then babysit it.
With
- Reviews answered fast. Honest ones celebrated.
- Listings stay synced. Suspensions recovered in days.
- Localized social posted on schedule.
- AI search pulls from a current, accurate source.
- One platform. One team. One answer.
- We bring the software and the team.
Eyebrow: What changes when you engage
More of the right customers, in every market you serve.
- Right customers. Buyers who find you, trust you, and choose you.
- Right focus. Your team finally focused on running the business, not chasing fires.
- Right reputation. A brand that keeps building, even when no one's watching.
- Real growth. Trust that compounds into growth.
[NEEDS CLIENT INPUT: approved testimonial from Mr. Transmission, College Hunks, The Cleaning Authority, or Senior Helpers. This is the strongest social-proof slot on the page; an empty quote here is the homepage's biggest gap.]
Eyebrow: The cost of doing nothing
Trust slips quietly. Then it slips fast.
- Your brand keeps getting defined by people you can't see.
- Competitors with bigger budgets win the first impression.
- Years of reputation work, undone in a month nobody was watching.
Your brand is too important to leave to whoever's paying attention.
Show up strong everywhere.
Every location. Every platform. Every search.
CTAs: Schedule a Strategy Call · Get Your Free Brand Visibility Report
Microcopy: Free 30-minute call. No pitch deck. Just a real conversation.
Title: Consumer Fusion | Show Up Strong on Every Platform
Description: Buyers are forming opinions about your brand online. Consumer Fusion helps you see it, manage it, and strengthen it, so it fuels real growth. White-glove team. Real results.
Where the marketing stands today, and where we'd take it.
What's working, what isn't, and the seven strategic workstreams that move the brand from current state to the 12-month plan.
The audit · current state
Based on Google Analytics 4, public website pages, and public social profiles. Findings only - granular metrics live in the full audit document.
Where the marketing earns its keep
- Paid Search produces meaningful tracked conversion volume
- /review-removal is the strongest landing page on the site
- Email and Pardot have the highest per-session conversion quality of any channel
- Long-form educational content engages well
- AI search referrals are appearing as a measurable signal
- External validation is strong (IFA preferred vendor, Inc. 5000, SOC 2)
- Case studies hub at /case-studies is live with 8 named client stories
- Founder-led content on LinkedIn is active
- Franchise market position has organic traction
Where investment is leaking
- LinkedIn Paid Social is the lowest-converting channel by a wide margin
- Homepage engagement sits below most service and blog pages
- Industry vertical pages produce limited conversions
- Instagram traffic-to-effort ratio is poor
- Tag and category archive pages produce no measurable engagement
Where the foundation needs repair
- Multiple URL variants compete for the same intent (Franchise, Healthcare, Reviews)
- Public bios on LinkedIn, Instagram, and Facebook still lead with negative review removal language
- Conversion event setup mixes page-views, clicks, and form submissions under one umbrella
- Tracking gaps exist; cause unclear without admin access
The biggest opportunities
- No gated lead magnet visible as a primary site CTA
- No comparison content vs. Birdeye, Podium, Reputation.com, or Soci
- No structured FAQ sections for AI search citation
- No published aggregate data using the millions of reviews Consumer Fusion has processed
- Email and Pardot are significantly under-utilized relative to their conversion quality
- No transitional CTA in primary site positioning
Strategic recommendations · seven workstreams
Each workstream is a strategic direction. Tactical execution is built during the build phase.
Ad Management
Direction: Take over ad management with intentional, vertical-targeted spend.
- Move away from broad SMB and generic negative-review-removal targeting
- Build dedicated landing pages per vertical, matched to specific ad audiences
- Audit and clean up existing campaign structure
Niche Service Expansion
Direction: Push deeper into vertical-specific positioning, not broad horizontal.
- Each priority vertical gets its own ad landing page, lead generator, and content track
- Use existing vertical advocates and case studies as the credibility anchor
- Win against bigger budgets by being the obvious choice in a defined vertical
Lead Generators
Direction: Productize the existing scoring tool as a primary lead generator and add a transitional CTA.
- Use the existing tool, rebranded, as the lead generator
- Light gate (name, email, company), feeding directly into Pardot
- Match lead generator to ad landing pages so each vertical has a relevant offer
Content Engine - They Ask, You Answer
Direction: Build a sustainable content engine: one anchor per month, derivatives cascade out.
- One long-form video per month as the anchor
- Topics surfaced from real buyer questions on sales calls
- Anchor multiplied into clips, social, blogs, emails, sales enablement
Social Media - Intentional and Measured
Direction: Add specific intentionality to what gets posted, why it gets posted, and how we measure whether it's working.
- Every post tied to a clear purpose: lead gen, thought leadership, sales enablement, recruitment, or amplification
- Founder-led content stays as the primary thread
- Public bios updated to reflect the agreed brand framework
- Measure effectiveness by purpose so we can double down on what works
Email & Workflow Marketing
Direction: Treat the Pardot database as a primary marketing asset, not a passive list.
- Pardot stays as system of record
- Inbound nurture workflows triggered by lead magnet, demo, contact submissions
- Existing-customer outreach for retention, expansion, referral, content delivery, upsell
In-Person Events
Direction: Build intentional, repeatable processes around in-person events with measurement built in.
- Treat events as a primary lead generation channel
- Pre-event, at-event, post-event playbook that scales across event types
- Define measurement and attribution at every event
Pick a tier. Start with the right two add-ons.
Three tiers to choose from. We pick the one that fits, then choose the first quarter's add-ons together.
The 12-month marketing plan
Each quarter advances the seven workstreams from Section 06. Bullets are tagged with the workstream they progress.
Activate
- Ads. Google Ads taken over; negative-review-removal targeting retired
- Lead Gen. Brand Visibility Report live as gated lead magnet with 5-email nurture
- Content. First TAYA anchor video produced; derivatives across social, blog, email
- Email. Pardot pipeline, lead scoring, and segmentation built
- Social. Public bios on LinkedIn, Instagram, and Facebook updated to match brand framework
- Events. 12-month event calendar mapped; measurement framework defined
- Niche. Vertical content tracks scoped with the sales team
Outcome: the funnel infrastructure and front door are live.
Expand
- Niche. First vertical-specific landing pages, ad creative, and content live
- Social. Intentional posting cadence in market; founder-led primary thread active
- Events. First event run with full pre-event, at-event, post-event playbook and attribution
- Ads. Vertical brand-defense campaigns activated across priority verticals
- Email. Inbound nurture sequences expanded by vertical
- Content. First customer case study published as derivative content
Outcome: workstreams 2, 5, and 7 turned on; first measurable lift in qualified leads.
Compound
- Lead Gen. Second lead magnet shipped: Reputation Cost Calculator
- Content. Quarterly anchor report published (Franchise or Multi-Family)
- Email. Existing-customer outreach for retention, expansion, and referral live
- Niche. Vertical newsletters launched
- Events. Q1 IFA and multi-family event calendar booked and prepped
- Ads. Optimization based on 6 months of data; Meta Ads added if signal supports it
Outcome: top-of-funnel volume and authority in priority verticals.
Systemize
- Events. Quarterly partner-led webinar series live; Brandon's mini-pod produced and distributed
- Content. Annual State of the Multi-Location Brand report shipped
- Ads. Top-performing channels scaled +50%
- Social. Year-1 effectiveness reviewed; cadence and purpose mix refined
- Planning. Year-2 plan built from real data, not guesses
Outcome: speaking and events become a repeatable system; year-2 grounded in real data.
What we build. When.
The marketing assets needed to execute the plan, organized by category and priority. Final inventory locked once Consumer Fusion confirms what's already in place.
Asset detail
| Category | Asset | Priority |
|---|---|---|
| Digital | Homepage + StoryBrand structure | Must Have |
| Digital | Brand Visibility Report (lead magnet) | Must Have |
| Digital | Pardot post-Report nurture sequence | Must Have |
| Digital | Solutions pages | Must Have |
| Digital | Reputation Cost Calculator | Nice to Have |
| Digital | AI Visibility Report (lead magnet) | Post-Launch |
| Video | FAQ video series | Nice to Have |
| Video | Customer story videos (1/quarter) | Nice to Have |
| Video | Founder thought-leadership shorts | Post-Launch |
| Event-ready brochures | Nice to Have | |
| Content | Quarterly anchor reports (4/yr) | Must Have |
| Content | Annual State of the Brand report | Post-Launch |
[NEEDS CLIENT INPUT] Final asset list locked once Consumer Fusion confirms what already exists in-house.
Three tiers. Ten add-ons. One recommendation.
Each tier is the always-on base. Add-ons stack on top and swap quarterly. Ad spend is pass-through with no markup. All assets owned by Consumer Fusion.
Foundation
- Monthly report
- Quarterly review
- CRM setup (HubSpot or GoHighLevel)
- 4 social posts / mo
- 1 blog post / mo
- 1 email campaign / mo
- SEO fundamentals
- Google Business Profile
- Starter website (months 1-3)
- Hosting included
- Monthly updates
Growth
Everything in Foundation, plus:
- 60-min monthly strategy call
- Monthly reporting + insights
- Quarterly business review
- Full SEO program
- Google Business Profile optimization
- Pick 2 Add-Ons from the menu
Scale
Everything in Foundation, plus:
- Comprehensive SEO
- Multi-location GBP
- Fractional CMO access (Jay or Chris)
- Monthly executive dashboard
- Bi-weekly strategy calls
- Pick 4 Add-Ons from the menu
Add-on services, by bucket
Growth picks 2. Scale picks 4. Swap quarterly as priorities shift.
Advertising
Paid traffic, managed.
- Google Ads Management. One Google Ads campaign, up to $5K monthly spend, optimization and reporting.
- Meta Ads Management. One Meta campaign (Facebook or Instagram), up to $5K monthly spend.
Lead Generation
The transitional CTA the audit said is missing.
- Lead Gen + Nurture Sequence. Gated lead magnet plus a 5-email follow-up nurture.
- Lead Generating Resource. Calculator, quiz, or interactive tool that captures qualified leads.
Content & Media
Multiply what's already working.
- Content Multiplier. 2x output: 16 social, 2 blogs, 2 emails per month.
- Webinar Creation. End-to-end webinar: strategy, slides, promotion, registration, follow-up.
- Podcast Support. Production, editing, show notes, distribution, promotional clips.
Infrastructure
The funnel everything else depends on.
- CRM Automation. Workflow building, pipeline setup, lead scoring, custom dashboards.
- Custom Landing Pages. Up to 2 per quarter, with copy, design, and tracking.
Design
For the events Mark already calls his #1 channel.
- Print Design. Brochures, flyers, rack cards, event signage. 1 piece per quarter.
Recommended for Consumer Fusion
Scale tier · $12,000 / mo
The audit identified seven strategic workstreams that need to ship together. Foundation supports zero of them in flight; Growth supports two; Scale supports four simultaneously, which is the minimum to move the brand from current state to the 12-month plan without bottlenecking.
Scale also unlocks the strategic-partnership relationship Mark and Brynn asked for in the workshop: a fractional CMO seat at the table (Jay or Chris), bi-weekly strategy calls, and a monthly executive dashboard. That's the difference between an agency that executes and a partner that thinks alongside the team.
Starting Q1 add-ons (the four we'd pick first):
CRM Automation
Pardot pipeline, lead scoring, segmentation, and the nurture flows the audit shows are missing. Email is your highest-converting channel; this is what unlocks it.
Lead Gen + Nurture Sequence
Brand Visibility Report as the gated lead magnet, plus a 5-email follow-up. Solves the audit's "no transitional CTA" finding directly.
Google Ads Management
Paid Search is already your strongest paid channel. Take it over, retire the wasted spend on negative-review-removal targeting, route to vertical landing pages.
Content Multiplier
Long-form content already engages well. Multiply it. Anchor video per month plus derivatives across social, blog, and email.
Add-ons can swap quarterly. Q2 to Q4 picks are made together based on what the data shows.
[REQUIRES JAY/CHRIS APPROVAL] All dollar amounts, retainer terms, and ad spend ranges.
Section review summary
| Section | Status | Comment |
|---|
Prepared by Business Builders · April 2026